Talking Power!

Role of Different Customer Groups in Decision Making

To know the degree of involvement of each customer group in decision making that will favor your product, or the opposite, becomes a basic need to approach any market with the proper marketing plan. More importantly in a launch phase. Over three years, we kept analyzing data and comprehending facts to attain to relatively solid answers to the decision making role questions. Here-under I am briefing the fruits of this effort for each product category. Surely there shall be differences according to individual products’ nature. However, when the outer boundaries are available, the marketer can easily tailor the rest with a minimal survey.

Copyrights© 2008. Eyad Harfoush

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